Why Advertising is so important?

Advertising is an important element of the marketing communications mix. Put simply, advertising directs a message at large numbers of people with a single communication. It is a mass medium.
Advertising has a number of benefits for the advertiser. The advertiser has control over the message. The advert and its message, to an extent, would be designed to the specifications of the advertiser. So the advertiser can focus its message at a huge number of potential consumers in a single hit, at a relatively low cost per head. Advertising is quick relative to other elements of the marketing communications mix (for example personal selling, where an entire sales force would need to be briefed - or even recruited). Therefore an advertiser has the opportunity to communicate with all (or many of) its target audience simultaneously.

Advertising Media
Outdoor (Posters or transport)	New Media - Mobile devices	New Media Internet - websites and search engines
Newspapers (Local and National)	Television	Magazines
Radio	Cinema	Others . . .

Planning for advertising Advertising agencies and their clients plan for advertising. Any plan should address the following stages:

• Who is the potential TARGET AUDIENCE of the advert?
• WHAT do I wish to communicate to this target audience?
• Why is this message so IMPORTANT to them?
• What is the BEST MEDIUM for this message to take (see some of the possible media above)?
• What would be the most appropriate TIMING?
• What RESOURCES will the advertising campaign need?
• How do we CONTROL our advertising and monitor success?

There are two key categories of advertising, namely 'above-the-line' and 'below-the-line.' The definitions owe a lot to the historical development of advertising agencies and how they charge for their services. In a nutshell, 'above-the-line' is any work done involving media where a commission is taken by an advertising agency, and 'below-the-line' is work done for a client where a standard charge replaces commission. So TV advertising is 'above-the-line' since an agency would book commercial time on behalf of a client, but placing an advert in a series of local newspapers is 'below-the-line,' because newspapers tend to apply their own costing approach where no commission is taken by the agency i.e. instead the agency charges the client a transparent fee. There are many facets and elements to advertising - too many to be covered in this short lesson. Try some of the other lessons to build your knowledgedvertising is an important element of the marketing communications mix. Put simply, advertising directs a message at large numbers of people with a single communication. It is a mass medium. Advertising has a number of benefits for the advertiser. The advertiser has control over the message. The advert and its message, to an extent, would be designed to the specifications of the advertiser. So the advertiser can focus its message at a huge number of potential consumers in a single hit, at a relatively low cost per head. Advertising is quick relative to other elements of the marketing communications mix (for example personal selling, where an entire sales force would need to be briefed - or even recruited). Therefore an advertiser has the opportunity to communicate with all (or many of) its target audience simultaneously.

Advertisers Still in Love with Soap Operas despite IPL

The Indian Premier League may have been making people glued to television sets, but general entertainment channels are not losing sleep over the impact on their advertising revenues due to the T20 cricket league.
According to media planners and industry players, the general entertainment channels (GEC), which telecast daily soaps at the time of the matches, are holding on their own against the onslaught of the Indian Premier League (IPL), even getting their advertising inventories full.
“This year, there isn’t a profound impact on the ad revenues of the GECs because of the IPL. The reason is the fact that last year, the sentiment around this time was grim because of the economic slowdown,” media agency MEC India’s National Trading Head H Vishwanath told PTI.
This year, however, companies in sectors like FMCG and auto are looking at better advertising spends and have bought slots across GECs as well, he added.
His view is shared by officials of GECs like Zee and Star Plus, which air popular serials like ‘Pavitra Rishta’, ‘Agle Janam Mohe Bitiya Hi Kijo’ and ‘Sapna Babul Ka...Bidaai’ and ‘Yeh Rishta Kya Kehlata Hai’, respectively in the prime time slot coinciding with the matches.
“Our inventory is full and there has been no impact of IPL on our advertising revenues,” Zee TV Head (Marketing) Akash Chawla said, adding that lesser rates of GECs coupled with good viewership have helped in paying dividends to advertisers.
As per industry estimates, the advertisement rates for IPL are about five-six times more than that of GECs. While a five to six second slot during the IPL would cost around Rs5 lakh, the same duration ad on a GEC prime time slot would be charged around Rs60,000-Rs 1 lakh.
The cost differential has helped GECs stick to their existing rates, despite a big attraction for IPL among many advertisers.
STAR India executive vice-president (Marketing) Anupam Vasudev said, “There is no change in ad rates of GECs due to the IPL.”
Advertisement remains the major contributor to GECs’ revenues with 80 per cent coming from it and rest from subscription.

Creative Photographs!

Here is the link for all those who love creative photographs

Click here - Linkme

Advertising Tips for Small Businesses

Word of mouth is excellent small business advertising – but it’s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to advertise.

This collection of small business advertising ideas presents both the tried and true and advertising ideas you may not have tried yet – advertising ideas for your small business to effectively reach your target market and attract new customers

1. The Yellow Pages.

There’s still a lot of people who use the yellow pages to find the businesses they’re looking for – and they won’t find you if your small business isn’t listed there. Get the biggest yellow page ad you can afford; the more visibility the better.

2. Newspaper advertising.
Besides box ads and advertising inserts, local newspapers also often offer special advertising features showcasing particular businesses – all powerful small business advertising opportunities. Don’t overlook special interest newspapers as an advertising idea if they exist in your area. They may be delivered to exactly the audience you want to reach.

3. Direct mail.
Direct mail can be very effective small business advertising – and is much more favourably received than other direct marketing media, such as email or telemarketing. And even if you don’t have a mailing list, you can still geographically target your mail.

4. Magazine advertising.
This advertising idea can be a very effective way of reaching a target market. The trick is to choose the magazines or e-zines that best match the market you’re targeting.

5. Business cards.
Sure, they’re advertising. Every time you hand one out to a prospective client or customer, you’re advertising your small business. But why not take this advertising idea further and Make Your Business Card a Marketing Vehicle?

6. Joining professional/business organizations.
Every professional or business organization offers exclusive advertising opportunities for their members, ranging from free promotion on the organization’s website through special section newspaper advertising. And being a member can be good small business advertising in itself.

7. Vehicle advertising.
The reason you see so many vehicles emblazoned with advertising is that it works; vehicle advertising is very visible small business advertising. If you’re not ready for custom graphics or a magnet quad sign that sit atop your vehicle, go for a magnetic sign that you can take off when you want.

8. Sending promos with invoices.
Little advertising ideas can be powerful, too. If you’re sending out an invoice, why not take the opportunity to include some small business advertising? To draw new customers, try something such as a “bring-a-friend” promotion.

9. Cable TV advertising.
So you can’t afford to advertise your business during the Super Bowl. That doesn’t mean you have to miss out on the household reach of TV. Cable TV companies offer advertising ideas within the budget of small businesses, from advertising on the TV Guide Listings or Real Estate channels through running infomercials.

OPENINGS

DEAR ALL,


This is for all those who are in final year OR completed their BE in CIVIL, ELECTRICALS, ELECTRONICS AND ARCHITECT. There is an opening in the DELHI METRO RAIL CORPORATION for EXECUTIVE TRAINEE. PLEASE CLICK THE LINK BELOW FOR DOWNLOADING THE APPLICATION FOR THE SAME....

http://delhimetrorail.com/commuters/recruitment.html

For more Info visit http://www.nareshvaibhav.blogspot.com/



Naresh

Advertising Management

Advertising management is a career path in the advertising industry. Advertising & promotions managers may work for an agency, a PR firm, a media outlet, or may be hired directly by a company to develop branding for the company's product or service. This position can include supervising employees, acting as a liaison between multiple agencies working on a project, or creating and implementing promotional campaigns

Regarding terminology, while advertising is the promotional campaign itself, advertising management can address the whole process - the function of marketing starting from market research continuing through advertising, leading to actual sales or achievement of objective, potentially including evaluation of the entire cost-benefits to the company involved.

Advertising management incorporates various specialised sub-functions like media strategy, message strategy, media planning, media buying etc.

While advertising management is an inseparable part of the marketing department, usually, the marketing department of an organisation is concerned more with market research and evaluation of results. All the critical processes of advertising management are generally outsourced to specialised advertising agencies. For example the media buying is done in bulk by these ad agencies on which they receive discount / commission, that goes into their earning. It involves designing the strategies to be adopted for influencing the public ie media selection and deciding on the aspect to be advertised based on the image of the company and the present marketing objective.

Creative Ads From Telecom Companies

Gone are the days when we used to have all the advertisements played at the beginning of the program and then the whole program without breaks. Those were the days when I used to skip the entire ad portions and switch on the TV only when the program was supposed to begin. Now is the age of creative advertising. The advertisements which are being played today are as interesting as the very program which they are interrupting if not better. I sit in front of the TV just to watch the advertisements in between the mega serials my mom watches. Now I am not saying all ads are equally good or that all are a treat to watch. Still we get some crappy ads but let’s not discuss those.

For a long time the ads from Vodafone have been my favourite while that of the competitor Airtel(Though I personally prefer airtel’s service to vodafone always) always falls short. Starting from the all famous hutch dog to the latest zoo zoo which featured during the second league of IPL, Vodafone ads have been both creative and amusing.

Commercial Advertising

Commercial advertising as a broad category includes wall paintings, street furniture components, printed flyers and rack cards, banners, brochures, catalogs, shopping carts, skywriting, bus stop benches, human billboards, sides of buses, banners attached to or sides of airplanes, taxicab doors, passenger screens, trains, supermarkets, shopping cart handles, backs of event tickets and receipts. Any place an “identified” sponsor pays to deliver their message through a medium is advertising.

 There are a lot of innovations that are being carried out in these mediums as the traditional mediums are increasingly facing ad clutter. A creative idea implemented with an innovative medium with low spending is the key advertisers and marketers are using to unlock consumer’s minds in these recessionary periods.

 Companies want to catch their target audience when they least expect it. This will help then to retain top of the mind recall especially if the idea is executed creatively. Whether it is advertising behind a bus ticket or performing a play in a local train or advertising on a human space, execution of the idea along with correct use of the medium can surely attract audience’s attention. Lastly, creativity will never go unnoticed. It has and will always be capable of amusing, entertaining and leaving the audiences in awe!

IPL LIVE SCORES and LIVE STREAMING

CHECK OUT FOR IPL LIVE SCORES AND LIVE STREAMING POWERED BY YOUTUBE

IPL Shocker: Yusuf Pathan accuses Andrew Symonds of Sledging

 Breaking News! Thanks to the "bad boy" of Australian cricket, Andrew Symonds, sledging entered the Indian Premier League (IPL). Rajasthan Royals batsman Yusuf Pathan has accused Decccan Chargers player Andrew Symonds of sledging during an IPL match.

After receiving the "Man of the Match" award for his explosive knock of unbeaten 73 off 34 balls, Yusuf Pathan said Andrew Symonds did the sledging when he came to bat. "It inspired me to perform batter and I hit their bowlers hard", said Pathan.

The match was held between Rajasthan Royals and Deccan Chargers in Ahmedabad last night. Rajasthan Royals successfully chased the victory target of 149 with 4.2 overs to spare. Yusuf Pathan set the stadium on fire during his unbeaten knock of 73. He hit 2 boundaries and 8 big sixes.

It is not immediately known whether an official complaint has been lodged with the IPL authorities or not. There is no official communication from either Rajasthan Royals or the Deccan Chargers.

This is not the first time Andrew Symonds finds himself in a sledging row. The incident involving Symonds and Harbhajan Singh in Australia is still fresh in our memory. Moreover, Symonds was thrown out of the Australian team for his "irresponsible" behaviour and negative attitude.

Hrithik Makes his Singing Debut in KITES

Bollywood actor Hrithik Roshan makes his debut as a singer in his much-awaited film "Kites", for which he rehearsed 24/7 -- be it while brushing his teeth or taking a shower.
"Early in the morning, I would start with my sa re ga ma... right from the time I would wake up to brushing my teeth to taking the shower, all the time I sang with hand movements trying to reach the highest scale and the lowest note," Hrithik said.
The song "Kites in the sky" is in English and will be launched on national television along with behind-the-scenes footage March 29 at 9.30 p.m.
"I was nervous to make my debut as a singer, considering I come from a family that is well known in the world of music, but for this very reason my chacha (Rajesh Roshan) and director Anurag Basu were most certain that I could sing," Hrithik said.
"My niece has learnt piano and she has this little Casio player which I borrowed. And I have the knack of finding any tune on any instrument. So I practiced on that for a week. Then I realized that it won't work like that and I got a professional trainer.
"I have given this song my best and honest shot but I still don't consider myself a professional singer," the 36-year-old said.
The actor, who has done hit films like "Kaho Naa...Pyaar Hai", "Koi... Mil Gaya", "Krish" and "Jodha Akbar" among others, also revealed that his recording experience was different from what he expected.
"I had fallen in love with the art of shutting your eyes from the world and going in meditative state where you just sing. But when I went to the studio, it was a totally different story.
"They put you in this little compartment and you are not allowed to move because the mike is fixed. While practicing I had been so mobile. And now I was locked up in one place where I couldn't even move my legs because the breath shifts in different direction," Hrithik said.
"Finally, I told them to just switch off all the lights of the studio because I wasn't being able to get my best out. So they just blacked out the entire studio. I could not even see my mike because it was so dark. This blackout worked and helped me to come out of the inhibitions in the mind. That's how I finally worked," he added.
What does his wife Suzanne say about his new skill?
"She is obviously completely biased. She feels I am the best singer in the world. She compares me to Elvis Presley," Hrithik said.
"Kites" is a film by Reliance Big Pictures and Rakesh Roshan. It is about two lovers and their thrilling journey filled with precious moments and unexpected betrayal.
The film also stars Mexican actress Barbara Mori, It will hit the screens May 21

Priyanka Chopra at Twitter Headquarter

Priyanka Chopra, who is set to cross the 200,000 mark in Twitter followers, visited the headquarter of the micro-blogging website in San Francisco after being especially invited there.
Priyanka tweeted about her visit to the headquarter where she met Biz Stone, Twitter co-founder.
“My day was really interesting because I was invited to Twitter headquarter in San Francisco! Had a great time. Thanks Biz and team for the wonderful hospitality,” she posted.
The 27-year-old, who has been shooting in US for Sajid Nadiadwala’s “Anjaana Anjaani”, is having much more number of fan follower in Twitter as compared to the other bollywood stars like Shah Rukh Khan, Hrithik Roshan, Preity Zinta, Shahid

No commercial break without Sharman Joshi.

Sharman Joshi has now joined the league of Shah Rukh Khan

, Priyanka Chopra, Saif Ali Khan

and Kareena Kapoor after the huge success of ‘3 Idiots’. The actor who played one of the three ‘idiots’ college boys in the blockbuster hit, From  past few days, on any channel there is no commercial breaks without one of Sharman’s six interesting ads. Shanman is endorsing two big brands now. Nokia, which has had Shah Rukh and Priyanka endorse its handsets and Airtel, which has had Shah Rukh, Saif and Kareena in their ads previously, have signed Sharman as their latest endorser. 

Blessed with great looks and cute expressions, Sharman is portraying his 3 Idiots’ college guy image in one Nokia and 5 Airtel advertisements. Sharman is very excited about his new endorsements, “Of course it is the ‘3 Idiots’ effect. These corporate guys and advertising agencies

do a lot of research before zeroing in on a face. They need someone who is popular amongst their target audience. I feel great that they chose me.” said Sharman. 
These ads do not mark Sharman’s debut on the advertisement industry. Earlier he starred in Cadbury Perk’s commercial where he played a role a la Tom Hanks’ role from ‘Cast Away’. Though, the latest Nokia and Airtel ads have got Sharman more eyeballs. And the fact that they come shortly after the success of ‘3 Idiots’ has ensured great popularity. “I have been getting great compliments for the ads, especially for Airtel’s father-son commercial. The ad is sweet, naughty and has an instant connect,” Sharman added.

Advertising On Wikipedia

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.^[1]
Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. Advertising may be placed by an advertising agency on behalf of a company or other organization.
Non-commerical advertisers that spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.
In 2007, spending on advertising was estimated at more than $150 billion in the United States^[2] and $385 billion worldwide.^[3]

Brilliant Advertising

These are the Brilliant Ads ever seen

 

 

Benifits of Blog Advertisment

Are you on your search to find one easiest way to get money? Well, you can now find one nicest way to get the money you want through the internet since there has been a way to conduct so. How could this thing be possible, anyway? Well, you should go first to Web-articles.info website as there is a nice article inside it that can explain you about this related thing furthermore.

This article will show you the excitement on doing advertising through sponsored reviews. Usually, this system works via a special media that can connect an advertiser with a blogger. A blogger can get the reviewing job offered by an advertiser and then they should post the review on their blog for certain time. This is meant to allow them get paid by the advertiser.

You could also find the explanations about how this system would benefit both parties: the advertiser and the blogger. As seen on the article, one of the benefits is the link building. You can save the keyword and the link inside the post you put inside the blog so any people could read the post and lead themselves right to the center of the links in the end. So for the further information, you could just read on the article right away.

Start Advertising on TrackAds

TrackAds is now accepting the advertisements from various segments
Book your space on TrackAds Now!!!

WELCOME

Hello all,

Welcome to the New Generation of Advertising World.

Welcome to trackads.blogspot.com


Feel free to contact for any kind of Web Advertisements, Promotions or Marketing.