Commercial Advertising

Commercial advertising as a broad category includes wall paintings, street furniture components, printed flyers and rack cards, banners, brochures, catalogs, shopping carts, skywriting, bus stop benches, human billboards, sides of buses, banners attached to or sides of airplanes, taxicab doors, passenger screens, trains, supermarkets, shopping cart handles, backs of event tickets and receipts. Any place an “identified” sponsor pays to deliver their message through a medium is advertising.

 There are a lot of innovations that are being carried out in these mediums as the traditional mediums are increasingly facing ad clutter. A creative idea implemented with an innovative medium with low spending is the key advertisers and marketers are using to unlock consumer’s minds in these recessionary periods.

 Companies want to catch their target audience when they least expect it. This will help then to retain top of the mind recall especially if the idea is executed creatively. Whether it is advertising behind a bus ticket or performing a play in a local train or advertising on a human space, execution of the idea along with correct use of the medium can surely attract audience’s attention. Lastly, creativity will never go unnoticed. It has and will always be capable of amusing, entertaining and leaving the audiences in awe!